We use this phrase all the time...it's part of typical project scope...it's something we provide a facility for other people to do.
However, to what extent do we think about this phrase in terms of ourselves?
Research...what have we tried to discover lately? something really different...
Development...what have we learned lately? what skill have we picked up lately?
More importantly, is this part of a specifc plan? with a budget? a schedule?
Big Pharma companies have entire portions of their companies dedicated to this issue...with the biggest budgets, best facilties, etc...they know how important R+D is to their future...
more on this topic is available from tompeters.com, specifcally the re-imagine book
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