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Thursday, April 20, 2006
Wednesday, April 05, 2006
The Extended Conversation...
So I've been reading/ watching the global conversation about wine...no,really, there's a global conversation going on about wine...I kid you not...
What could that possibly have to do with this little tiny piece of the global conversation? It's kind of a long story... here goes anyway...
signed up for a geek dinner...for Stormhoek, a South African wine company...it's a big/ little marketing thing that hugh macleod came up with...read all about it here
with me so far? right...
so I'm glancing through the other people who have signed up...it's a pretty diverse crowd so far
so what is there possibly to gain from all this?...although just being amused is good enough for me...
then I notice the entry for BioBrewHaHa Seattle...interesting...read further...Life-Sciences Special Interest Group...curious...further comments..."The technology in biotech and wine are very similar..." google "userspace.com" and look for sanjay...it's a biotech instrument company, I think...they host a website for Laboratory Robotics Interest Group
Still with me? right...
this group has a Philadelphia Chapter with events now being covered in the Philly Pharm Bio Blog...
whew...long story...wine... to seattle...to biotech...back to Philly...
The "Extended Conversation"...
related link..."on becoming more viral..."
What could that possibly have to do with this little tiny piece of the global conversation? It's kind of a long story... here goes anyway...
signed up for a geek dinner...for Stormhoek, a South African wine company...it's a big/ little marketing thing that hugh macleod came up with...read all about it here
with me so far? right...
so I'm glancing through the other people who have signed up...it's a pretty diverse crowd so far
so what is there possibly to gain from all this?...although just being amused is good enough for me...
then I notice the entry for BioBrewHaHa Seattle...interesting...read further...Life-Sciences Special Interest Group...curious...further comments..."The technology in biotech and wine are very similar..." google "userspace.com" and look for sanjay...it's a biotech instrument company, I think...they host a website for Laboratory Robotics Interest Group
Still with me? right...
this group has a Philadelphia Chapter with events now being covered in the Philly Pharm Bio Blog...
whew...long story...wine... to seattle...to biotech...back to Philly...
The "Extended Conversation"...
related link..."on becoming more viral..."
Conversations about wine...
Dinner, too...
Planning on hosting a wine tasting dinner...
with the wine provided by Stormhoek, a South African wine company...what's up with that...
all part of the global conversation...frappr map here
sent an e-mail to Stormhoek about their label design conversation, went something like this...
Let me first apologize for not being completely up to speed on the status of your label design efforts...
If you're still looking at the label design, I would like to offer another suggestion...
Short version...
the label could contain a photograph taken and submitted by customers with the bottle in their favorite location, activity, etc. etc. etc. A rotating or changing series of photographs shows the on-going "conversation" or connection with your customers...
The longer version...feel free to skip this part...
I have signed up for one of the dinners and it turns out that we will be on our family vacation during the original date I was going to use..oh well, I'll bring the wine along...we'll try it out watching the sunset over the bay along the Jersey shore (traditional vacation spot on the east coast of the US)...one of my favorite things in the world to do...I figured I'd send you guys a good picture of the bottle in the sunset...(trying to keep this short...)...I was looking at gapingvoid the other day and noticed the guy who takes pictures of the t-shirt from all over the world...so, what if you asked customers to submit high quality pictures of a stormhoek bottle in their favorite place from all over the world...might make for some interesting label art...the customers are motivated by the concept of their picture "making the label"...you get the unique label you're looking for...and continue the conversation...
just a thought...looking forward to trying the wine...I'll send you the picture after our vacation...
no response yet...
update from gapingvoid...I guess hugh wants to keep the conversation going his way...
maybe post something about this on the wiki page?
Planning on hosting a wine tasting dinner...
with the wine provided by Stormhoek, a South African wine company...what's up with that...
all part of the global conversation...frappr map here
sent an e-mail to Stormhoek about their label design conversation, went something like this...
Let me first apologize for not being completely up to speed on the status of your label design efforts...
If you're still looking at the label design, I would like to offer another suggestion...
Short version...
the label could contain a photograph taken and submitted by customers with the bottle in their favorite location, activity, etc. etc. etc. A rotating or changing series of photographs shows the on-going "conversation" or connection with your customers...
The longer version...feel free to skip this part...
I have signed up for one of the dinners and it turns out that we will be on our family vacation during the original date I was going to use..oh well, I'll bring the wine along...we'll try it out watching the sunset over the bay along the Jersey shore (traditional vacation spot on the east coast of the US)...one of my favorite things in the world to do...I figured I'd send you guys a good picture of the bottle in the sunset...(trying to keep this short...)...I was looking at gapingvoid the other day and noticed the guy who takes pictures of the t-shirt from all over the world...so, what if you asked customers to submit high quality pictures of a stormhoek bottle in their favorite place from all over the world...might make for some interesting label art...the customers are motivated by the concept of their picture "making the label"...you get the unique label you're looking for...and continue the conversation...
just a thought...looking forward to trying the wine...I'll send you the picture after our vacation...
no response yet...
update from gapingvoid...I guess hugh wants to keep the conversation going his way...
maybe post something about this on the wiki page?
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