What would we do if our service was a product? and we wanted to improve it...
Lots of people like Tom Peters, are always talking about moving up the service scale…
products, services, experiences…and I agree…
But that should not mean that we can’t learn something from looking back the other way…
Just the concept that there should always be an effort underway to improve…
Some quick examples…
Provide solutions for lingering problems- when the product is used, it leaves a mess in the container…solution squeezable tubes for clean product dispensing…
Improve product- from radical re-design to adding a single new feature…
Expand market segment- find another market segment to sell…expand existing market segment…
Make it cheaper…continuous improvement…
Develop related products…similar to the expanded market, have more things to sell…
In engineering, people are too quick to turn to cost as the most competitive aspect of selling engineering…it shows a limited review of the situation…
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment