Another manifesto...
Being an architect in and of itself is supposedly a creative endeavor. But, it's not. The business model, the approach - not creative. It has become a commodity. Architects undercut each other to the point of insanity, creating a "low-baller's profession". The good architects transcend all of this. Joe Schmoe will not undercut Daniel Libeskind. You have to be creative, not just in your designs, but in your approach and mentality.
link to Josh's Architectural Manifesto...
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